Want to be An Effective CMO? Here’s What it Takes.

Sure, it helps to have a strong grasp of analytics and technology these days. But to be an effective CMO, you have to bring a business mindset to the table, playing a critical role in growth initiatives and demonstrating marketing’s value while representing the customer at the leadership table. That’s according to the people who should know best: top marketers themselves, responding to the latest edition of The CMO Survey[pdf].