Media Release: Spring 2024

Marketers are Spending Less on Social Media

October 15, 2024 | Greater Baton Rouge Business Report

Why Marketers Are Spending Less on Social Media

October 14, 2024 | Harvard Business Review

Study Finds 7 in 10 Organisations Now Use Marketing Technologies and Gen AI

September 13, 2024 | Marketing Tech News

Deloitte Study: Seven Out of Ten Organizations Embrace Marketing Technologies, Including Gen AI

September 9, 2024 | Business Review

Galloway and Ritson on CMO Extinction and how to Avoid it; Why TikTok is About to Usurp Meta, one Streamer Will Collapse, and Looming AI Litigation

August 29, 2024 | Mi3

The CMO Survey: Marketers Spend on New Technologies as They Battle Usage and Impact Challenges

August 19, 2024 | Forbes India

Why 93% Ignore AI in Marketing

July 18, 2024 | CMS Wire

AI Advertising May Repel as Well as Attract

July 2, 2024 | Marketplace

How CMOs can Embrace the Generative AI Opportunity

June 17, 2024 | WARC

AI-Powered, Not Replaced: The New Marketing Productivity Power

June 3, 2024 | Fast Company

Maximizing Martech’s Impact: Insights From The CMO Survey

May 31, 2024 | MarTech

How Microsoft Advertising is Harnessing its Legacy and Generative AI to Provide Full Funnel Advertising Solutions

May 28, 2024 | Campaign

Why Marketers Seem Slow to Adopt New Technology

May 23, 2024 | Forbes

Marketing Spending Shows Signs of Growth, but AI Adoption is Slow: Report

May 2, 2024 | Marketing Brew

CMO Survey Reveals Generative AI Boosts Marketing Sales and Customer Satisfaction

May 1, 2024 | Digital Information World

Do CMOs Really Understand how Their Teams use Martech?

April 29, 2024 | MarTech

CMO Survey Finds Gen AI Already has had a Profound Impact on Marketing

April 29, 2024 | MediaPost

When AI Investments Pay Off in Marketing

April 9, 2024 | MIT Sloan Management Review

Companies That Don’t See ROI on Diverse Marketing are Making One Easily Fixable Mistake

April 3, 2024 | Fortune