In the Media
Read stories in the press about CMO Survey results.
Media Release: May 2020
Two PhD Positions Focused on Marketing with Purpose
December 3, 2022 | I Am Expat
How Brands Can Readjust Marketing Tactics to Meet Lower Spend Budgets
October 26, 2022 | MarTech Series
Where Are Marketing Leaders Focusing, Retention or Acquisition?
October 25, 2021 | CMS Wire
The CMO Survey: Marketers Rise to Meet Challenges
October 22, 2021 | Wall Street Journal
The Cost of Velodyne’s Internal Drama is Starting To Add Up
August 6, 2021 | Techcrunch
Deloitte, Kantar Insight and UDD Study on Strategic Marketing Transformation
August 5, 2021 | Newswep
5 B2B Marketer Trends for This Year
August 3, 2021 | Indian Retailer
PIM software for futureproofed marketing, with censhare
July 6, 2021 | The Drum
Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead
June 18, 2021 | MarketingProfs
What Is the Role of Performance Marketing?
June 9, 2021 | AdWeek
5 Mega-Trends Transforming the Future of Digital Marketing
April 16, 2021 | MarTech Today
Advertisers: Now’s The Time To Reconnect With Consumers Through First-Party Data
April 15, 2021 | Forbes
3 Digital Marketing Strategy Mistakes You’re Making
April 14, 2021 | Destination CRM
Marketing Budgets are Growing Again, Say CMOs, and Marketing’s Standing as Well
April 9, 2021 | Business2Community
Sonic Branding Tips for the 4 Major Social Media Platforms
March 23, 2021 | Business2Community
Almost 3 in 4 CMOs Say Marketing’s Importance Has Risen in the Past Year
March 11, 2021 | Marketing Charts
Why You Should Consider An Outsourced Team Solution (And How To Choose The Right Team)
February 23, 2021 | Forbes
OPINION | Stop forcing customers to watch ads
February 10, 2021 | News24
Make the most out of 2021 with the latest marketing trends
February 3, 2021 | B2B Marketing
The most demanded digital jobs in 2021
January 25, 2021 |
Post-Pandemic Social Media Strategy For CMOs
January 22, 2021 |
B2B marketing in 2021: Targeted outreach and stories on video
January 20, 2021 |
How to Save Your Small Business Money
January 9, 2021 |
Challenges Marketers are Going to Face in 2021
December 5, 2020 | Financial Express
Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?
December 4, 2020 | Business2Community
The Top Five Marketing Predictions For 2021
December 1, 2020 | ValueWalk
2021 B2B Marketing Planning in the Age of Covid
November 30, 2020 | Forbes
Value, Not Volume: The New Bar for Good Marketing
November 30, 2020 | Destination CRM
2020…A Year of Changes But What, Exactly, Does That Mean?
November 20, 2020 | Business2Community
Hootsuite’s Social Trends Report Helps Marketers Ride the Lightning Bolt of Social Into 2021
November 18, 2020 | Yahoo Finance
Customers are Stressed: Here’s How to Win Their Trust
November 18, 2020 | CMS Wire
More Evidence on How B2B Marketers Have Responded to COVID-19
November 16, 2020 | Customer Think
What Leading Consultants Say about the Usage of Automation in Marketing
October 23, 2020 | ClickZ
Account-based Attribution is More Relevant in the Time of COVID
October 20, 2020 | Customer Think
Sendinblue Raises $160 Million to Automate Repetitive Marketing Tasks
October 1, 2020 |
Coronavirus (COVID-19) Marketing & Ad Spend Impact: Report + Stats
September 23, 2020 | Influencer Marketing Hub
What Does Effective B2C Marketing Look Like Now?
August 31, 2020 | Business.com
Covid-19 Best Practices Emerge
August 28, 2020 | Trade Only Today
Shifts in Consumer Habits and Values Emerge as Pandemic Persists
August 27, 2020 | Digital Media Solutions
Growing the Porous Business
August 24, 2020 |
Companies Redirected Almost Half of the Marketing Budgets Towards Social Media and Mobile Activities During the COVID-19 Pandemic
August 20, 2020 | Business Review
Contentstack Launches New Partner Program to Enable Ecosystem of Change Agents for Digital Transformation
August 19, 2020 | AiThority
Contentstack Unleashes Catalysts Program for SIs, Agencies, More
August 19, 2020 | Channel Futures
Contentstack Launches New Partner Program to Enable Ecosystem of Change Agents for Digital Transformation
August 19, 2020 | The Press
Social Media Still Rules
August 17, 2020 | Dawn
Financial Marketers Moving Mobile Ads to the Front Burner
August 13, 2020 | The Financial Brand
Should You Ignore 2020 in your 2021 Marketing Plan?
August 6, 2020 | Forbes
Find More Social Media Value
July 30, 2020 | Associations Now
7 Factors to Consider when Calculating Your Marketing Budget
July 30, 2020 | ITMunch
How to Get More from Your Social Media Partner
July 27, 2020 | Harvard Business Review
COVID-19 and the State of Marketing Today
July 24, 2020 | Wall Street Journal
The Importance of Building Customer Relationships in the Golden Age of E-Commerce
July 24, 2020 | Forbes
What’s the CMO’s Playbook for Working With Reduced Headcount?
July 23, 2020 | CMS Wire
Post-COVID-19 to Bring Shifts in Marketing Landscape and Strategies
July 15, 2020 | Talk CMO
Digital Channels Critical to Financial Marketers in the COVID Economy
July 13, 2020 | The Financial Brand
COVID-19’s Surprising Impact on Marketing Spending
July 13, 2020 | Customer Think
CMOs Turn to Social Media During COVID-19
July 10, 2020 | Marketing Charts
Social Media Spending Increases 74 Percent During Pandemic
July 9, 2020 | AList
CMOs Report Massive Shifts in Consumer Behavior and Marketing Strategies Post COVID-19
July 8, 2020 | Forbes
3 in 5 CMOs Agree that Marketing has Increased in Importance During COVID-19
July 8, 2020 | Marketing Charts
5 Marketing Strategies—and Missed Opportunities—During COVID-19
July 6, 2020 | American Marketing Association
Research Documents the Impact of COVID-19 on Sales and Profits
July 6, 2020 | Customer Think
Cost of Marketing Benchmarks: What Should Agencies Spend on Their Own Self-Marketing?
July 3, 2020 | Business2Community
Marketers Take the Spotlight Doing More with Less
July 1, 2020 | Forbes
The CMO Survey : In The US, Marketing’s Share of Budget Grows Even as Head Count Declines
June 30, 2020 | Which-50
How COVID-19 has Changed Customer Behaviors
June 29, 2020 | Customer Think
CMOs Dish on Their Customers’ Behaviors During COVID-19
June 24, 2020 | Marketing Charts
Survey Finds Marketing Grew in Importance Due to COVID-19
June 23, 2020 | CMO from IDG
Marketing Budgets Grow
June 22, 2020 | Advertising Specialty Institute
Covid Drives Digital as Marketers Pivot into Stronger and Leaner Roles
June 18, 2020 | Forbes
CMO Survey Special Edition: 30% of Marketers Report No Change in Overall Marketing Budgets During COVID
June 17, 2020 | American Marketing Association
Marketing’s Importance Increasing During the Pandemic as Share of Company Spending Hits Record High
June 17, 2020 | Marketing Week
Marketing Is Keeping Its Share of Company Spending, CMO Survey Suggests
June 16, 2020 | Wall Street Journal
Marketers Turn to Digital, Social to Retain Customers
June 16, 2020 | Duke Fuqua Insights
Pandemic Exacts Toll: Digital Strategies Pay Off and Marketers Expect them to Pay Forward
June 16, 2020 | Forbes