In the Media
Read stories in the press about CMO Survey results.
Media Release: Spring 2026
How Duke Fuqua Fellows Shape Marketing Research Through The CMO Survey
October 6, 2026 | Poets & Quants
Seven Tasks a Neural Network Won’t Take Away From a Marketer. And Why They Determine the Check
October 5, 2026 | SBlogs
How to Defend Your Marketing Budget for 2027
October 1, 2026 | Soy Marketing
Why AI Reporting Will Change Fintech Marketing Teams Before AI Creatives Do
September 25, 2026 | Finextra
The CFO Problem in Marketing: Why Attribution Is No Longer Enough
September 24, 2026 | Demand Gen Report
Strategic Choices Drive Marketing for 2027
September 23, 2026 | Tupi.fm
What Is Marketing Mix Modeling? Benefits and Challenges
September 21, 2026 | Shopify
Kaya 959 Announced as Radio Partner for Nedbank IMC 2026
September 21, 2026 | Media Update
Why Kaya 959 Backs the Case for Continued Marketing Investment
September 16, 2026 | Lifestyle & Tech
Brand Is a Dirty Word in B2B and That’s Our Fault
September 15, 2026 | Heinz Marketing
2026 CMO Survey: Talent Rivals Tech as Growth Driver
September 12, 2026 | MarketScale
AI is Putting Marketing’s In-House Model to the Test
September 10, 2026 | MarTech
56% of CMOs Lack the Budget. Can Your Plan Survive 2026?
September 9, 2026 | DesignRush
What Does Social Media Marketing Cost? Factors and Tips
September 8, 2026 | Shopify
Why is Churn Rising While Acquisition Holds?
September 8, 2026 | Sentient Marketer
How Nift Turns A Gift Into New Customers For One Brand And Loyalty For Another
September 7, 2026 | Forbes
B2B Marketing Budgets are Rising in 2026, but Benchmarks Vary by Business Model
September 6, 2026 | MarketScale
80% of CMOs Already Use GenAI, But Budgets and Contracts are Still Tightening
September 6, 2026 | MarketScale
Marketing Teams are Buying AI Before They can Govern it
September 4, 2026 | MarketScale
FAQ on Marketing Budgets: Growth Benchmarks, Digital Allocation, and the Brand-Performance Imbalance
September 3, 2026 | EMARKETER
Google Research Shows It’s the Wrong Time To Cut Radio Ads
September 1, 2026 | Radio Ink
The Hidden Costs Distorting Your AI ROI
September 1, 2026 | MarTech
Manufacturing Marketing Budget: How Much Should a Manufacturer Actually Spend?
August 31, 2026 | Duplia Marketing
The Unaudited Line: Why Marketing Spend Escapes the Controls Every Other Cost Faces
August 29, 2026 | The Financial
Marketing Has an AI Problem, and It Has Nothing to Do with AI
August 27, 2026 | American Marketing Association
Marketing Budget Benchmarks in 2026: The Right Spend by Business Type and Stage
August 18, 2026 | CMO.Works
Best 5 AI Ad Tools for Creative Analysis: Options To Try In 2026 (With Pricing)
August 14, 2026 | Rogue Magazine
The Early Scale: Simile Raises $200M at $2B Valuation to Predict Human Behavior Before AI Gets it Wrong
August 10, 2026 | MarketScale
CMOs Are Shrinking Marketing’s Role to Survive Short-term Pressure, the 2026 Data Shows
August 9, 2026 | MarketScale
AI Is Changing Marketing Forever: What Every Marketer Needs to Learn in 2026
August 9, 2026 | MarkHub24
CMO AI Budget Benchmark Report: What the Numbers Say
August 4, 2026 | Mighty & True
How Much Should a Small Business Spend on Marketing in 2026?
August 3, 2026 | Alphalead
The Marketing Capability Paradox: Seven Forces Eroding Your Marketing Team’s Effectiveness
August 3, 2026 | MIT Sloan Management Review
Companies Where Finance Trusts Marketing Grow Nearly Twice as Fast
July 30, 2026 | Bizcommunity.com
What 2026’s CMO Survey Reveals About Marketing Under Pressure
July 30, 2026 | Renegade Marketing
The Cost-Center Trap
July 23, 2026 | Behind the CMO
Customer Loyalty is as Much About Acquisition as it is Retention
July 23, 2026 | Marketing Week
2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items
July 21, 2026 | Search Engine Journal
The Brand No Longer Communicates. It Demonstrates.
July 17, 2026 | Marketing News
Who’s Really Accountable When Marketing Misses Its Revenue Number?
July 17, 2026 | CMS Wire
Gartner CMO Spend Survey Shows Marketing Leaders Have a Third Dilemma
June 30, 2026 | Sword and the Script
How A Novel NY Law Fits Into The AI Legal Landscape For Ads
June 23, 2026 | Law360
Mark Mayer: Marketers are Embracing AI While Retreating to Safety
June 19, 2026 | Indianapolis Business Journal
How CMOs Can Create Clarity in an AI-Excess Enterprise
June 17, 2026 | MarTech
The Problem For Brands Isn’t Their Marketing Strategy — It’s Their Structure
June 10, 2026 | Marketing Dive
CMO Survey: Companies Double Down on AI and Safe Marketing Bets
June 10, 2026 | Wall Street Journal
New York Synthetic Performer Law: What Advertisers Need to Know
June 9, 2026 | Manatt
Silverback Strategies CEO Shares How AI Ad Platforms Ruin Budgets at SLEC 2026
June 3, 2026 | DesignRush
Leading The Marketing Team Through An Industry Reinvention
June 3, 2026 | Forbes
AI Is New And Not New
May 28, 2026 | MediaPost
How Optimistic Are Senior Marketers About the US Economy?
April 22, 2026 | MarketingProfs
The PR Spend Transparency Study
April 17, 2026 | Everything PR News
The Economic Outlook For Marketing From The Latest CMO Survey
April 7, 2026 | Sword and the Script
Short-termism, Invalid Traffic, AI Layoffs: 5 Interesting Stats to Start Your Week
April 7, 2026 | Marketing Week
CMO Survey: AI Growth Collides With Economic Reality in 2026
April 5, 2026 | Portada