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I added a special section focusing on marketing analytics to the February 2012 issue of The CMO Survey. With all the talk about “big data” and the billions of dollars companies appear to pouring into

While going through my students’ resumes before class, I read one that listed “stair climbing” as a competitive sport. I had never heard of this, so I looked it up and found a well-established world-wide

Last week I reported on the expected increase in social media spend from an already high 7.4% of marketing budgets to 10.4% within a year and 19.5% within five years. It is therefore both interesting

In today’s digital age, the use of social media has extended beyond marketing and is now proving to be a valuable tool in various aspects of business, including employee hiring. With social media’s ever-increasing presence,

The results from The CMO Survey are in and one fact is very clear: Chief Marketing Officers are overwhelmingly optimistic about the U.S. economy’s outlook. When asked if they were more or less optimistic about