Marketing Spending Benchmarks and Managing Digital Marketing Returns
This webinar discussed findings from the 28th edition of The CMO Survey with a focus on benchmarks for marketing spending and managing digital marketing returns. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration at the Fuqua School of Business at Duke University led the webinar. She was joined by Dennis Cardoso, Managing Director of Marketing Analytics & Strategy at Google. Christine and Dennis addressed the challenges of managing digital marketing to improve returns and navigate privacy challenges.