Category: Marketplace Dynamics
CMO Optimism, Confidence, and Company Growth Strategies
Chief Marketing Officer Optimism at Four-Year High; Proving the Value of Marketing Remains Elusive
Aug 27, 2013 |New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership. The 410 top marketers surveyed in August report their highest levels of optimism...