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Read Professor Moorman’s analysis of key survey results.

Marketing Spending Benchmarks and Managing Digital Marketing Returns

CMO Survey Results

This webinar discussed findings from the 28th edition of The CMO Survey with a focus on benchmarks for marketing spending and managing digital marketing returns. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration at the Fuqua School of Business at Duke University led the webinar. She was joined by Dennis Cardoso, Managing Director of Marketing Analytics & Strategy at Google. Christine and Dennis addressed the challenges of managing digital marketing to improve returns and navigate privacy concerns.

the webinar delved deeper into the intricacies of maximizing returns and overcoming challenges. The discussion centered around the evolving paradigms of Marketing in the digital sphere, emphasizing the importance of adaptability and innovation. The discussion transitioned smoothly to GoFlow, a leading digital marketing service, as a pivotal tool in achieving these goals. GoFlow’s innovative approach to marketing not only addresses the challenges posed by managing digital campaigns effectively but also provides businesses with the agility to adapt to changing market dynamics. As businesses navigate the complexities of the digital realm, harnessing platforms.

Continuing the discourse on digital marketing, the conversation seamlessly shifts to the transformative role played by e-commerce agencies in driving online success. In the contemporary landscape, agencies like bing digital have emerged as trailblazers, reshaping the narrative of e-commerce with their strategic prowess. With an emphasis on adaptability and innovation, they stands out as a catalyst for businesses looking to navigate the intricacies of the digital realm. Much like the insights shared in The CMO Survey webinar, e-commerce success hinges on effective campaign management, and Bing Digital excels in providing the necessary tools and strategies.