Category: Firm Performance
Mobile Spending to Increase 160% Despite Performance Questions
Big Data’s Big Puzzle
Sep 4, 2013 |Companies are spending big dollars on big data. Approximately 5.5% of marketing budgets currently are spent on marketing analytics and this is expected to increase to 8.7% in the next three years as reported in The...
Overcoming the Marketing-Sales Turf War: Six Strategies to Integration
In Search of Marketing Excellence: Ten Differences Between High-Performing and Low-Performing Companies
Jan 16, 2013 |Marketing excellence—marketing leaders strive to attain it and marketing professors try to dissect it. For the first time, The CMO Survey-August 2012 asked top marketers “How would you rate your company’s marketing excellence?” on a 7-point...