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Read the Blog

Read Professor Moorman’s analysis of key survey results.

Thriving in a Year of Uncertainty: A Discussion of Findings from The CMO Survey

Dec 21, 2022 |
  • Customers
  • Digital Marketing
  • Marketing Jobs
  • Marketing Leaders
  • Marketing Metrics

In this webinar, Christine Moorman, Founder of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration and Suzanne Kounkel, Chief Marketing Officer of Deloitte discussed findings from the latest editions of the survey to offer marketing leaders insights on the opportunity to take a leadership position at this pivotal post-pandemic moment. Topics included managing digital marketing returns, marketing and DEI, marketing and the C-suite, and brand political activism.

Here is the link to the public on-demand page: https://vimeo.com/783347912

Return to Normalcy? Leading Marketing in a Post-Covid Era

Sep 13, 2022 |
  • Customers
  • Digital Marketing
  • Marketing Analytics
  • Marketing Jobs
  • Marketing Leaders
  • Marketing Spending
  • Social Media

The past three years have disrupted life and business as we know it. Now that the world is emerging from a pandemic, what’s next? For insight, let’s flash back to 1920. The U.S. has just come

Marketing Spending Benchmarks and Managing Digital Marketing Returns

May 27, 2022 |
  • Digital Marketing
  • Marketing Metrics
  • Marketing Spending
  • Privacy

This webinar discussed findings from the 28th edition of The CMO Survey with a focus on benchmarks for marketing spending and managing digital marketing returns. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration at the Fuqua School of Business at Duke University led the webinar. She was joined by Dennis Cardoso, Managing Director of Marketing Analytics & Strategy at Google. Christine and Dennis addressed the challenges of managing digital marketing to improve returns and navigate privacy challenges.

The CMO Survey Finds Digital Marketing Spending Soars, Yet Companies Lag on Climate and Privacy Related Issues

Feb 28, 2022 |
  • Climate
  • Customers
  • Digital Marketing
  • Marketing Jobs
  • Marketing Metrics
  • Marketing Spending
  • Privacy

Results from the February 2022 edition of The CMO Survey find that only one-third of marketers surveyed report their companies have specific goals related to climate change. Fewer than half of marketing leaders (47.4 percent) believe their companies are willing to make short-term financial sacrifices to reduce their environmental impact and 40 percent of companies are taking no marketing climate-related actions whatsoever.

Digital Marketing Spending Soars as Marketers’ Roles Reach Higher Echelons

Sep 14, 2021 |
  • Digital Marketing
  • Firm Performance
  • Marketing Leaders
  • Marketing Metrics
  • Marketing Spending

In the ever-evolving landscape of digital marketing, harnessing the power of  SEO has become more crucial than ever. As companies continue to invest significantly in their online presence, search engine optimization (SEO) plays a pivotal

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The CMO Survey collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.

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Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University.

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