Results from the August 2018 CMO Survey indicate that marketers are charging ahead with digital spending. At the same time, concerns about privacy and the state of digital marketing capabilities lag. Let’s begin with the spending.
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase
Results from the February 2018 CMO Survey indicate marketing leaders are experiencing higher levels of responsibility in their organizations. Marketing leads the following activities in most companies: brand, digital marketing, advertising, social media, public relations, promotion,
Here are few key trends relevant to Marketing Analytics and Marketing Technologies from the February 2018 CMO Survey. First, companies currently spend 5.8% of their marketing budgets on marketing analytics. This percentage has not changed much
This post was co-authored with Nikita Avdiushko, a first year MBA student at the Fuqua School of Business, Duke University, Shiwani Kumar, a former MBA student from the Fuqua School of Business, and Ben Richman, Business