Companies report that approximately 73% of their growth will come organically—that is taking actions on their own to grow their business rather than partnering, engaging in acquisitions, or licensing their products and services. These figures
Results from the February 2018 CMO Survey indicate that companies are investing in the development of marketing knowledge. The largest investment is in the development of marketing capabilities— which are the complex bundles of knowledge
Great news for job-seeking marketers is on the horizon. The August 2017 CMO Survey found that companies will hire 6.4% more marketers in the next year, representing a 72% increase from the February 2017 report of 3.7%
Companies are spending more on digital marketing. The most recent CMO Survey reports that companies will spend 13% more on digital marketing compared to an 8.9% increase in overall marketing spend in the next year.
This post was co-authored with Anne T. Coughlan, Polk Bros. Chair in Retailing and Professor of Marketing, Kellogg School of Management, Northwestern University and Sylvia Yang, Senior Consultant, Deloitte LLP. Today’s consumers want more, they want