Spending on social media is easy. In the most recent CMO Survey, marketing executives reported their companies currently spend 11 percent of marketing budgets on social media. This spend is expected to grow to 19
This post was co-authored with Caroline Vincent, MBA student at the Fuqua School of Business, Duke University. Investments in knowledge are often heralded as important seeds for organizational success. Yet the intangible nature of knowledge means
Spending on marketing analytics—quantitative data about customer behavior and marketplace activities—is expected to leap from 4.6 percent to almost 22 percent of marketing budgets in the next three years, representing a 376 percent increase. At
According to The CMO Survey’s analysis, marketing leaders consider digital marketing capabilities, including digital, social, and mobile marketing, as the area with the highest importance and biggest gap within their organizations. In other words, this
The CMO Survey tracks social media spending as a percent of marketing budgets. Since 2009, survey participants have reported on current spending, spending in the next year, and spending in the next five years. Current