In the Media

There are good reasons to outsource marketing and many companies choose to do so. Let’s look at more CMO Survey results to get a sense of what types of firms are outsourcing marketing and what

The August 2011 CMO Survey reported that companies are increasing spend on social media (from current levels of 7.1 percent of marketing budget to 10.1 percent over the next year and to 17.5 percent in

In the social media integration report card, I offered a set of company behaviors that we can use to diagnose how well a firm integrates social media into its strategy. These behaviors range from integrating

Is your company integrating social media with its strategy? Learn more about what this type of integration looks like in this post.

While the general public can be accused of having short memories, it doesn’t take much for us to remember the volatility the financial markets experienced in the month of August. Standard & Poors’ downgrade of