In the Media

Read stories in the press about CMO Survey results.

Category: Marketing Analytics

Using Marketing Analytics: I Do, Therefore, I Think

May 19, 2012 |

I recently reported that The CMO Survey found companies expect to increase the marketing analytics portion of their marketing budgets by 60% from 5.7% to 9.1% in the next three years. This is a monumental

Spending on Marketing Analytics

Mar 29, 2012 |

I added a special section focusing on marketing analytics to the February 2012 issue of The CMO Survey. With all the talk about “big data” and the billions of dollars companies appear to pouring into