In the Media

Marketing leaders’ optimism about the U.S. economy lost strength, as a three-year-high in confidence levels recorded last spring was dampened by election uncertainty and lingering inflation worries.

Results from the 30th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 percent growth over the last 12 months, on average. Survey respondents included 314 marketing leaders at for-profit U.S. companies, 97 percent of whom are VP-level or higher.

In this webinar, Christine Moorman, Founder of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration and Suzanne Kounkel, Chief Marketing Officer of Deloitte discussed findings from the latest editions of the survey to offer marketing leaders insights on the opportunity to take a leadership position at this pivotal post-pandemic moment. Topics included managing digital marketing returns, marketing and DEI, marketing and the C-suite, and brand political activism.

The past three years have disrupted life and business as we know it. Now that the world is emerging from a pandemic, what’s next? For insight, let’s flash back to 1920. The U.S. has just come

Results from the February 2022 edition of The CMO Survey find that only one-third of marketers surveyed report their companies have specific goals related to climate change. Fewer than half of marketing leaders (47.4 percent) believe their companies are willing to make short-term financial sacrifices to reduce their environmental impact and 40 percent of companies are taking no marketing climate-related actions whatsoever.