In the Media

The August 2011 CMO Survey reported that companies are increasing spend on social media (from current levels of 7.1 percent of marketing budget to 10.1 percent over the next year and to 17.5 percent in

The CMO survey reports that companies anticipate hiring 7.2% more marketers in the next 12 months. The survey also shows that consulting companies will experience the largest increase (+17.3%) followed closely by manufacturing (+14.9%), technology

The August 2011 CMO Survey asked top marketers to report on hiring plans by responding to the forward-looking question, “Compared to the number of marketing hires last year, by what percentage will your firm’s marketing

The results of the February 2011 CMO Survey are in and the news is unequivocally positive. 421 top marketers shared their views to create the following portrait of healthy economy-wide, firm, and job effects.

1. Improved optimism about the overall U.S. economy. Respondents rated the U.S. economy at 63 on a scale of 0-100, up from a rating of 56 in August 2010. Nearly 69 percent of CMOs reported they were more optimistic about the U.S. economy, compared to 26 percent the previous quarter. In contrast, less optimistic CMOs fell to 6 percent, down from 35 percent the previous quarter. My own view is that because marketers have the most direct contact with customers and the best perspective of their future plans, these results are especially credible and bode well for economic recovery.