In the Media

Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead--all from The CMO Survey

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26^th Edition of The CMO Survey

The CMO Survey from Duke University conducted a Special Covid-19 Edition survey asking marketing leaders to share their survival strategies, KPIs, and predictions about the future. Top results are discussed.

Top ten results from the August 2019 CMO Survey include new insights on marketing spending, marketing leadership, marketing analytics, artificial intelligence and marketing, customer experience (CX), marketing and societal metrics, mobile marketing, and how technology is replacing marketing jobs.

This post was co-authored with Nikita Avdiushko, a second year MBA student, and Caroline Vincent, a former MBA student, both from the Fuqua School of Business, Duke University. The Subscription Economy, a term that was relatively