In the Media

In the ever-evolving landscape of digital marketing, harnessing the power of  SEO has become more crucial than ever. As companies continue to invest significantly in their online presence, search engine optimization (SEO) plays a pivotal

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level

Here are few key trends relevant to Marketing Analytics and Marketing Technologies from the February 2018 CMO Survey. First, companies currently spend 5.8% of their marketing budgets on marketing analytics. This percentage has not changed much

This post was co-authored with Nikita Avdiushko, a first year MBA student at the Fuqua School of Business, Duke University, Shiwani Kumar, a former MBA student from the Fuqua School of Business, and Ben Richman, Business

Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only