In the Media

Results from the August 2018 CMO Survey indicate that marketers are charging ahead with digital spending. At the same time, concerns about privacy and the state of digital marketing capabilities lag. Let’s begin with the spending.

Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase

Companies are spending more on digital marketing. The most recent CMO Survey reports that companies will spend 13% more on digital marketing compared to an 8.9% increase in overall marketing spend in the next year.

Spending on social media is easy. In the most recent CMO Survey, marketing executives reported their companies currently spend 11 percent of marketing budgets on social media. This spend is expected to grow to 19

This post was co-authored with Caroline Vincent, MBA student at the Fuqua School of Business, Duke University. Investments in knowledge are often heralded as important seeds for organizational success. Yet the intangible nature of knowledge means