Media Source: CMS Wire
Understanding and Meeting the Challenges of Digital Transformation
Oct 11, 2017
Share Post Share Email And as we’ve seen reported over again from a variety of surveys from McKinsey, Forrester and the CMO Survey, digital transformation and analytics initiatives won’t stick unless they’re
CMO Survey: Marketing Analytics are a Waste of Money
Feb 28, 2014
Share Post Share Email “This won’t help the marketing executive at the C-Suite table: Only about a third of organizational projects include marketing analytics. And there has been no significant gains for