The CMO Survey

About
- CMO Insights
Media
Participate
Results
Home
Blog

Search for:

Media Source: Il Sole 24 Ore

In Uncertainty Marketing, Mistakes Become a Strategy

Oct 3, 2025

Share Post Share Email

The CMO Survey on LinkedIn
Christine on LinkedIn
CMO Survey RSS Feed

Categories

AI in Marketing
Climate
Customers
Digital Marketing
Diversity
Equity
Firm Growth
Firm Performance
International Marketing
Marketing Analytics
Marketing Jobs
Marketing Leaders
Marketing Metrics
Marketing Organization
Marketing Spending
Marketplace Dynamics
Martech
Mobile Marketing
Privacy
Social Media
Sustainability

Blog Archives

2025
- Apr 1
2024
- Nov 12
- Apr 24
2023
- Sep 27
- Mar 28
2022
- Dec 21
- Sep 13
- May 27
- Feb 28
2021
- Sep 14
- Mar 18
- Feb 24
2020
- Jun 18
- Jun 16
- Feb 26
- Feb 21
2019
- Aug 28
- Aug 27
- Jul 11
- Apr 19
- Feb 27
- Jan 29
2018
- Oct 8
- Sep 17
- Sep 14
- Aug 28
- Jul 4
- Jun 27
- Jun 20
- Mar 30
- Mar 13
- Feb 20
2017
- Sep 28
- Sep 5
- Aug 23
- Aug 1
- Jun 20
- Feb 28
2016
- Oct 24
- Aug 23
- Aug 17
- Feb 16
2015
- Aug 25
- Feb 18
- Jan 27
2014
- Dec 17
- Sep 3
- Mar 6
- Feb 24
- Feb 19
2013
- Nov 21
- Sep 25
- Sep 4
- Aug 27
- Jun 4
- May 23
- Mar 19
- Mar 19
- Mar 17
- Jan 16
2012
- Nov 1
- Oct 19
- Oct 1
- Sep 19
- Aug 30
- Aug 22
- Jul 13
- Jul 3
- May 25
- May 19
- Mar 29
- Mar 20
- Mar 13
- Mar 6
- Feb 28
- Feb 22
- Feb 8
- Feb 1
- Jan 24
- Jan 17
- Jan 10
2011
- Dec 20
- Dec 13
- Dec 6
- Nov 30
- Nov 15
- Nov 9
- Nov 1
- Oct 26
- Oct 18
- Oct 11
- Oct 4
- Sep 27
- Sep 20
- Sep 12
- Sep 6
- Aug 10
- Aug 6
- Feb 15
- Feb 5
- Jan 25
2010
- Dec 30
- Feb 11
2009
- Aug 10

Mission

The CMO Survey collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.

Survey Partners

Survey Founder & Director

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University.

Resources

Survey Results and Reports
CMO Survey Blog
About the Survey, Partners, and Fellows
Participate in the Survey
Browse the Media
CMO Insights: Interviews with Marketing Leaders
CMO Survey Award for Marketing Excellence

- Follow Christine Moorman

© Copyright 2025, World Market Watch LLC. The CMO Survey is a federally registered trademark. All rights and remedies are herein expressly reserved.