“Companies expect to increase spending on digital marketing 12.8% over the next 12 months, while traditional advertising lags with a growth rate of -2.1%, according to the August 2015 CMO Survey.”
“Analytics might be a term on the tip of every marketer’s tongue these days, but results from the February 2015 CMO Survey make it clear that using marketing analytics remains a challenge for companies, and, in fact,
“These spending levels may be the long-awaited coming of what Bob Blattberg, Rashi Glazer and John Little called “the marketing information revolution” almost 25 years ago. However, it turns out that this revolution is plagued
“Top marketing officers at U.S. companies plan significant hiring and spending increases over the next two years, as they remain optimistic about prospects for their firms and the U.S. economy.”
“Marketers are optimistic about the future! Over the course of the year, marketers’ views about the overall U.S. economy have changed from August 2008 with a score of 50 (where 0 is least optimistic and