Share Post Share Email “Fewer marketers are using customer insight than in 2011, according to the most recent CMO Survey.”
Share Post Share Email “Companies expect to increase spending on digital marketing 12.8% over the next 12 months, while traditional advertising lags with a growth rate of -2.1%, according to the
Share Post Share Email “Analytics might be a term on the tip of every marketer’s tongue these days, but results from the February 2015 CMO Survey make it clear that using marketing analytics
Share Post Share Email “These spending levels may be the long-awaited coming of what Bob Blattberg, Rashi Glazer and John Little called “the marketing information revolution” almost 25 years ago. However,
Share Post Share Email “Top marketing officers at U.S. companies plan significant hiring and spending increases over the next two years, as they remain optimistic about prospects for their firms and