Results from the 35th edition of The CMO Survey paint a challenging portrait of opportunity and challenges for marketing leaders. These findings arrive at a moment of notable economic stress, and the results reflect it — not just in the macroeconomic data, but in the patterns of behavior, investment, and strategic choices that run throughout the survey.

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26^th Edition of The CMO Survey

Marketers report a 27% increase in the use of AI & machine learning in marketing toolkits over 6 months prior and expect a 59% increase in 3 years. Top uses include AI for content personalization, targeting, predictive analytics. Organizational challenges to maximize the impact of AI in marketing are discussed.

Top ten results from the August 2019 CMO Survey include new insights on marketing spending, marketing leadership, marketing analytics, artificial intelligence and marketing, customer experience (CX), marketing and societal metrics, mobile marketing, and how technology is replacing marketing jobs.

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Here are 9 strategies CMOs reported using to meet the growth challenge and opportunity.