This post was co-authored with Nikita Avdiushko, a first year MBA student at the Fuqua School of Business, Duke University, Shiwani Kumar, a former MBA student from the Fuqua School of Business, and Ben Richman, Business

This post was co-authored with Matthew P. Manary, Ph.D. Candidate, Fuqua School of Business, Duke University. In addition to studying product-market strategies for company growth, I have also been asking CMOs how they use a set

Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellence… yet again. Apple has been selected as the winner or co-winner for five consecutive years by the sample of top