Smart Marketing: How Corporate Marketers Deploy AI
Marketers report a 27% increase in the use of AI & machine learning in marketing toolkits over 6 months prior and expect a 59% increase in 3 years. Top uses include AI for content personalization, targeting, predictive analytics. Organizational challenges to maximize the impact of AI in marketing are discussed.
9 Ways Marketers Are Driving Growth In 2019
The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Here are 9 strategies CMOs reported using to meet the growth challenge and opportunity.
Digital Marketing Spend Roars Despite Weak Privacy Concerns and Capability Performance
Results from the August 2018 CMO Survey indicate that marketers are charging ahead with digital spending. At the same time, concerns about privacy and the state of digital marketing capabilities lag. Let’s begin with the spending. ...
Spending On Marketing Knowledge
This post was co-authored with Caroline Vincent, MBA student at the Fuqua School of Business, Duke University. Investments in knowledge are often heralded as important seeds for organizational success. Yet the intangible nature of knowledge means ...