In the ever-evolving landscape of digital marketing, harnessing the power of SEO has become more crucial than ever. As companies continue to invest significantly in their online presence, search engine optimization (SEO) plays a pivotal
This post was co-authored with Shiwani Kumar and Sylvia Yang, both MBA students at the Fuqua School of Business, Duke University. Marketing analytics involves the creation and use of quantitative data to derive consumer insights and
<p>In the August 2010 CMO Survey, I asked top marketers the following question: What is marketing primarily responsible for in your firm?</p> <p>Marketers were then asked to check from a list of strategic, tactical, and financial activities in firms. What I found is in the table below.</p> <p>At least a couple worrisome thoughts arise from these results. First, while marketing is playing an important role in brand and social media in most organizations, marketing’s contributions to the key strategic activities of the firm are sadly absent. This includes marketing’s weak contributions to key strategic activities such as market entry, innovation, CRM, sales, distribution, and targeting.</p>