Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellence… yet again. Apple has been selected as the winner or co-winner for five consecutive years by the sample of top

The CMO Survey reported that China will be the focus of the most dramatic increases in U.S. company sales revenues in international markets during the next 12 months. When asked to list the top three

The CMO Survey asks top marketers to rank order the following factors in terms of their importance to customers: low price, superior product quality, superior innovation, trusting relationship, excellent service, and brand. The specific question

Is your company integrating social media with its strategy? Learn more about what this type of integration looks like in this post.

You know the stats:  CMOs are reported to have an average life of just over 2 years.  You also know the gripe:  Marketing has an unproven effect on the firm’s performance in capital markets.  I