Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead--all from The CMO Survey

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26^th Edition of The CMO Survey

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Here are 9 strategies CMOs reported using to meet the growth challenge and opportunity.

Optimism among U.S. marketers has fallen to the lowest level in 7 years, according to the Feb-2019 CMO Survey. On a scale of 1 to 100, with 100 being the most optimistic, CMOs ranked their optimism at 57.0, a 21% drop from 68.9 reported one year ago.