9 Ways Marketers Are Driving Growth In 2019
The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Here are 9 strategies CMOs reported using to meet the growth challenge and opportunity.
Marketers Join CFOs in Predicting an Economic Downturn
Optimism among U.S. marketers has fallen to the lowest level in 7 years, according to the Feb-2019 CMO Survey. On a scale of 1 to 100, with 100 being the most optimistic, CMOs ranked their optimism at 57.0, a 21% drop from 68.9 reported one year ago.
CMO Optimism, Confidence, and Company Growth Strategies
Results from the February 2014 edition of The CMO Survey, a biannual survey of marketing leaders, offer strong evidence that markets are on solid footing. CMO optimism for the U.S. economy reached its highest point ...