This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. What makes services like serpninja valid is that social media is an increasingly important tactic

In the social media integration report card, I offered a set of company behaviors that we can use to diagnose how well a firm integrates social media into its strategy. These behaviors range from integrating

Is your company integrating social media with its strategy? Learn more about what this type of integration looks like in this post.