Why Hire a Marketer?
The CMO survey reports that companies anticipate hiring 7.2% more marketers in the next 12 months. The survey also shows that consulting companies will experience the largest increase (+17.3%) followed closely by manufacturing (+14.9%), technology...
Who’s Hiring? Marketing Job Prospects
The August 2011 CMO Survey asked top marketers to report on hiring plans by responding to the forward-looking question, “Compared to the number of marketing hires last year, by what percentage will your firm’s marketing...
The Marketing Ivory Tower Needs to Get a Grip
<p>In the August 2010 CMO Survey, I asked top marketers the following question: What is marketing primarily responsible for in your firm?</p> <p>Marketers were then asked to check from a list of strategic, tactical, and financial activities in firms. What I found is in the table below.</p> <p>At least a couple worrisome thoughts arise from these results. First, while marketing is playing an important role in brand and social media in most organizations, marketing’s contributions to the key strategic activities of the firm are sadly absent. This includes marketing’s weak contributions to key strategic activities such as market entry, innovation, CRM, sales, distribution, and targeting.</p>