<p>In the August 2010 CMO Survey, I asked top marketers the following question:  What is marketing primarily responsible for in your firm?</p> <p>Marketers were then asked to check from a list of strategic, tactical, and financial activities in firms. What I found is in the table below.</p> <p>At least a couple worrisome thoughts arise from these results. First, while marketing is playing an important role in brand and social media in most organizations, marketing’s contributions to the key strategic activities of the firm are sadly absent.  This includes marketing’s weak contributions to key strategic activities such as market entry, innovation, CRM, sales, distribution, and targeting.</p>