Tag: marketing spending
Mobile Spending to Increase 160% Despite Performance Questions
Who Has the Biggest Marketing Budgets?
In Search of Marketing Excellence: Ten Differences Between High-Performing and Low-Performing Companies
Jan 16, 2013 |Marketing excellence—marketing leaders strive to attain it and marketing professors try to dissect it. For the first time, The CMO Survey-August 2012 asked top marketers “How would you rate your company’s marketing excellence?” on a 7-point...