Marketers Join CFOs in Predicting an Economic Downturn
Optimism among U.S. marketers has fallen to the lowest level in 7 years, according to the Feb-2019 CMO Survey. On a scale of 1 to 100, with 100 being the most optimistic, CMOs ranked their optimism at 57.0, a 21% drop from 68.9 reported one year ago.