Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit
Marketing jobs lost and added during the pandemic. How companies and industries differ. Hiring projections for the year ahead--all from The CMO Survey
Marketers Pivot to Meet Pandemic Year’s Emerging Digital, Social, and Political Trends
Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26th Edition of The CMO Survey
Covid Drives Digital as Marketers Pivot into Stronger and Leaner Roles
Jun 18, 2020
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Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders...
Pandemic Exacts Toll: Digital Strategies Pay Off and Marketers Expect them to Pay Forward
Jun 16, 2020
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The CMO Survey from Duke University conducted a Special Covid-19 Edition survey asking marketing leaders to share their survival strategies, KPIs, and predictions about the future. Top results are discussed.
Top Ten Results from the February 2020 CMO Survey
Feb 26, 2020
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Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level