CX Rx: How the Best Firms are Innovating and Competing on Customer Experience

August 2019 CMO Survey: Hiring, AI on the Rise

What’s the Value of a Like? How to Use Facebook and Other Social Media Effectively

Recent research by the CMO survey indicates that spending on social media is around 12% of the marketing budget on average. This same research shows, however, that most firms haven’t figured out how to effectively integrate social

What Are the Most Important Qualities of an Effective CMO?

What makes a CMO effective? The August 2017 CMO Survey posed this question to a sample of 349 top marketers.

Is Shifting from Traditional Advertising Good for Business?

For several years now, the CMO survey has reported reductions in spending on traditional advertising. At the same time, the nearly 350 VP-level and above marketing executives in the survey indicate that social media spending