What Are the Most Important Qualities of an Effective CMO?

Share Post Share Email What makes a CMO effective? The August 2017 CMO Survey posed this question to a sample of 349 top marketers.

Is Shifting from Traditional Advertising Good for Business?

Share Post Share Email For several years now, the CMO survey has reported reductions in spending on traditional advertising. At the same time, the nearly 350 VP-level and above marketing executives

CMOs Say Social Media Spending Will Rise 89% By 2022

Share Post Share Email Social media spending is predicted to rise 89% over the next five years, according to The CMO Survey.