Share Post Share Email Data from The CMO Survey – conducted by Dr. Christine Moorman with Duke University’s Fuqua School of Business – demonstrates both
Share Post Share Email Social media remains a silo within the marketing department: In the most recent CMO Survey, marketing leaders gave an average
Share Post Share Email Over 80% of CMOs reported feeling intense pressure to show ROI yet less than a third actually do so
Share Post Share Email “Twice a year Duke University’s Fuqua School of Business—along with McKinsey and the American Marketing Association—does a big CMO
Share Post Share Email “The CMO Survey, founded in 2008, surveys thousands of top marketers twice a year to look for marketing trends