Share Post Share Email “In an August 2013 CMO Survey, 66% of respondents indicated that their companies are putting more pressure on measuring social ROI. The challenge? There isn’t a clear cut
Share Post Share Email “Such is the case with most of the questions regarding social media that have been asked for several surveys. Reflecting on the most recent CMO Survey below
Share Post Share Email “Statistics from a February 2012 CMO Survey found that organizations intended to increase the marketing analytics portion of their marketing budget from 5.7%, on average, to 9.1%.”
Share Post Share Email “The CMO Survey is especially interesting because it breaks out marketing investments in separate sectors: B2C, B2B, Services and Products.”
Share Post Share Email “That survey revealed “…marketers admitted they have a ways to go toward integrating social media in their strategy. On a scale of 1-7, with one being “not integrated