Share Post Share Email Data from The CMO Survey – conducted by Dr. Christine Moorman with Duke University’s Fuqua School of Business – demonstrates both the significance and the persistence of the challenge.
Share Post Share Email Social media remains a silo within the marketing department: In the most recent CMO Survey, marketing leaders gave an average of 4.2 (7 being very integrated) when asked
Share Post Share Email Over 80% of CMOs reported feeling intense pressure to show ROI yet less than a third actually do so (The CMO Survey, 2016). Putting your head in
Share Post Share Email “Twice a year Duke University’s Fuqua School of Business—along with McKinsey and the American Marketing Association—does a big CMO survey. I love it. And the reason I
Share Post Share Email “The CMO Survey, founded in 2008, surveys thousands of top marketers twice a year to look for marketing trends over time. The most recent results, gathered from