Share Post Share Email “Marketers will dramatically increase their budgets for social media even as they have difficulty showing its effectiveness, a new survey shows. The 408 chief marketing officers who
Share Post Share Email “Almost half of the CMOs surveyed (49 percent) have not been able to show that their company’s social media activities have made a difference. Despite this, marketers
Share Post Share Email “Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of 468 U.S. chief marketing
Share Post Share Email “For the first time in the history of The CMO Survey, pessimists, optimists, and the ‘no change’ group are nearly equal, indicating a great deal of uncertainty
Share Post Share Email “Chief marketing officers are overwhelmingly optimistic about the U.S. economy’s outlook, a new survey reveals. When asked if they were more or less optimistic about the overall