The CMO Survey: Social media spending falls short of expectations

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CMO Survey: Social media measurement lags behind spending

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CMO Survey: Firms moving to integrate social media marketing

Share Post Share Email “The integration of social media and marketing strategies is finally showing a slight lift after years of stagnation,” said Christine Moorman, a professor at Duke University’s Fuqua

The CMO Survey: More spending on customer data, less clarity on using it

Share Post Share Email “Chief marketing officers at top firms are optimistic about the economy, expect to attract and retain more customers and for budgets to grow. But they remain unsure how

The CMO Survey: Social media spending high, but impact difficult to prove

Share Post Share Email “Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses,