Marketing Accountability

Share Post Share Email Marketers are investing more—on average, 11% of revenues are dedicated to marketing investments, according to the Duke CMO Survey. Yet most of the marketers interviewed report they

‘Likes’ lead to nothing-and other hard-learned lessons of social media marketing

Share Post Share Email Social media spending has increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February

5 Ways Brand Marketers Can Innovate With Analytics

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According to CMOs this is priority #1 for consumers in 2015

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A fast boat to China: How U.S. companies are navigating the marketing waters

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