CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusive

Share Post Share Email “American CMOs are more optimistic about the overall economy than they have been in years, and with that optimism

US CMOs Still Report Making Little Use of Marketing Analytics

Share Post Share Email “US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections,

CMOs Aren’t Keeping Up With Their Own Social Media Spending Forecasts

Share Post Share Email “And results from the latest edition of The CMO Survey from Duke’s Fuqua School of Business indicate a continued

Quantitative Proof of Marketing Spend’s ROI Still Eludes CMOs

Share Post Share Email “There’s been plenty of discussion of late concerning marketing ROI – or at least marketing’s ability to prove it

CMOs’ Pessimism Surrounding Traditional Ad Spending Eases

Share Post Share Email “The latest installment of The CMO Survey from Duke University’s Fuqua School of Business has been released, and while