Six in ten CMOs say their companies don’t evaluate the quality of marketing analytics
Mar 1, 2013
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Media Source: Marketing Charts
CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing
Feb 27, 2013
Share Post Share Email “Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers
CMOs’ Big Social Media Spending Plans Continue
Aug 22, 2012
Share Post Share Email “CMOs continue to project big increases in social media spending in the next 5 years, according to [pdf] findings