Digital Marketing Spending Soars as Marketers’ Roles Reach Higher Echelons

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How brands can benefit from the social media multiplier effect

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Marketing’s roles and responsibilities reexamined

CMO Survey Results Share Post Share Email Christine Moorman writes that “bigger strides need to be made in improving marketing excellence [and] demonstrating the

Insight on insights

CMO Survey Results Share Post Share Email Customer insights are an essential element in any marketing plan. Insights give rise to innovations, new go-to-market

12 Reasons You Aren’t Making Use of Customer Insights

CMO Survey Results Share Post Share Email “Fewer marketers are using customer insight than in 2011, according to the most recent CMO Survey.”