Share Post Share Email ““Closing the measurement gap is an area that companies must address if they are going to move social media into the canon of marketing strategy,” Christine Moorman, a professor
Share Post Share Email “According to the latest iteration of the CMO Survey from Duke University’s Fuqua School of Business, something like the avocado effect may be happening among marketers who
Share Post Share Email “The latest edition of the CMO Survey from Duke University’s Fuqua School of Business had good news and bad news where social media is concerned.”
Share Post Share Email “Only 15 percent of CMOs say they can quantify their social ROI, according to a recent study by The CMO Survey. However, if you look at the
Share Post Share Email “Spending on traditional advertising — meaning media advertising that does not use the Web or other digital channels — will decrease 2.1% over the next year, according