Media Source: Wall Street Journal
The CMO’s Evolving Role in Managing Cyber Risk
Jan 31, 2018
Share Post Share Email According to the February 2017 CMO Survey, conducted by Duke University’s Fuqua School of Business, Deloitte LLP, and the American Marketing Association, CMOs plan to substantially increase spending
Marketing budgets vary by industry
Jan 24, 2017
Share Post Share Email “Marketers scrutinize their budgets. They wonder if theirs are on par with competitors. Are they spending too much or too little? Should categories such as headcount and
CMO Survey: Why is social falling short?
Nov 16, 2016
Share Post Share Email “Social media has evolved to become a highly valued channel for marketers, helping them engage with consumers, share content in real time, and promote their brands in